What can I do about an implicit preference that I don’t want? (from the website)

We encourage people to focus on strategies that deny implicit biases the chance to operate. One strategy is ensuring that implicit biases don’t leak out in the first place. To do that, you can “blind” yourself from learning a person’s gender, race, etc. when you’re making a decision about them (e.g., having their name removed from the top of a resume). If you only evaluate a person on the things that matter for a decision, then you can’t be swayed by demographic factors. Another strategy is to compensate for your implicit preferences. For example, if you have an implicit preference for young people you can try to be friendlier toward elderly people. Although it has not been well-studied outside of the lab, based on what we know about how implicit biases form we also recommend that people consider what gets into their minds in the first place. For example, this could mean going out of your way to watch television programs and movies that portray women and minority group members in positive or counter-stereotypical ways.